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Privacy Policy

Last updated 17 September 2026

This policy explains what Fortiva collects when you use our app and website, why we collect it, and the choices you have. We built Fortiva around fitness, training, and community — not advertising — and we do not sell your personal health data.

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Who we are

Fortiva (“we”, “us”, “our”) provides an AI-powered fitness companion: meal scanning, body composition estimates, live workouts, GPS and treadmill cardio, Fortiva Gyms, Connect (people, clubs, and follow links), messaging, credits, and coaching features.

Questions about this policy: support@fortivapp.com.

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Information we collect

Depending on how you use Fortiva, we may collect:

  • Account details — name, email, password, display name, photo, and profile preferences you provide when you sign up.
  • Nutrition data — meals you log, photos you upload for meal scanning, and estimated calories and macros derived from those scans.
  • Body scan data — photos and derived measurements used to estimate posture, balance, body composition indicators, and training focus. This is for fitness assessment and programme suggestions only — not medical diagnosis.
  • Activity & health sync — step counts and related activity summaries if you connect Apple Health, Health Connect, or similar providers you choose to authorise.
  • Workout & coaching data — workouts you complete, live session logs, coach chat messages, and plan preferences used to personalise recommendations.
  • Location & GPS — precise location and a path of coordinates when you start an outdoor run or walk track, or when you grant location so we can show nearby gyms and people on Connect. We do not collect continuous background location unless a track is in progress and your device allows it.
  • Connect & social — follows, blocks, friend streaks, clubs you join, gym memberships (including pending), public profile fields you set, follow links / QR you share, and privacy flags such as private account, who can message you, activity visibility, and read receipts.
  • Messages — direct messages you send or receive in Fortiva. Recipients see the content you send. We store messages to deliver the conversation.
  • Contacts (optional) — if you choose Find friends from contacts, we process contact identifiers (typically hashed) on your device or our servers solely to suggest people already on Fortiva. We do not use your address book for ads.
  • Gyms & coaches — gym profiles, hours, equipment, activities, coach roster details, and membership status you or a gym operator submit.
  • Credits & purchases — wallet balances, streak-restore spends, subscription status processed through Apple App Store, Google Play, and billing partners (such as RevenueCat). We do not store your full payment card details.
  • Device security — biometric unlock (Face ID / fingerprint) stays on your device. We do not receive your biometric template.
  • Device & usage data — app version, device type, campaign parameters, crash logs, and product events that help us improve Fortiva. We use PostHog to process this analytics data. We do not send meal photos, body scans, weight, meal contents, GPS tracks, or coach / DM message bodies to product analytics.
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Location & GPS tracks

Location is optional. You can deny it and still scan meals, log workouts, and enter cardio manually. When you allow it:

  • Outdoor run and walk tracks use GPS as the source of truth for distance and the path you covered.
  • Nearby gyms and Connect maps use a recent coordinate to rank what is around you.
  • Saved routes and finished GPS sessions are stored with your account so you can review them later. Visibility to others follows your privacy settings and what you explicitly share.

We do not sell location data. You can revoke location in system settings.

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Connect, follows, and messages

Connect is opt-in social fitness: people, clubs, gyms, and follow links. We do not auto-follow someone because you scanned their QR or opened their link. You choose whether to follow.

Other members may see the public parts of your profile (display name, photo, and fields you mark public). Private accounts and “who can message you” settings limit discovery and DMs. Blocking cuts off follow and message paths between you and that account.

Friend streaks use activity you already log (for example training days). Streak restore uses credits from your wallet when you choose that action.

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Gyms and coaches

Gym listings and coach rosters are shown to members looking for a place or trainer. Operators and coaches must only submit information they have the right to publish. Membership status is between you and that gym on Fortiva; it is not a legal gym contract unless the gym says otherwise outside the app.

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How we use your data

We use your information to:

  • Operate meal scanning, body scanning, coaching, workouts, and cardio
  • Show nearby gyms, clubs, and people when you use Connect
  • Deliver messages, follows, blocks, streaks, and gym memberships
  • Show progress charts, calorie targets, and personalised suggestions
  • Sync activity data you choose to connect
  • Process subscriptions, credits, and plan limits
  • Improve accuracy, reliability, and product quality
  • Respond to support requests and communicate service updates
  • Protect against abuse, fraud, and security incidents

AI features may send necessary inputs (for example, a meal photo or coach message) to trusted model providers solely to generate the response you requested. We do not sell that data to advertisers.

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When we share information

We may share limited information with:

  • Other users — only what your profile, gym membership, club, or a message you send is meant to show them
  • Service providers who help us run infrastructure, maps, authentication, AI processing, analytics, and subscription billing — under contractual confidentiality obligations
  • App stores and payment processors for purchase validation
  • Authorities when required by law, or to protect the rights, safety, or integrity of Fortiva and our users

We do not sell your personal health data to advertisers or data brokers.

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Security

We use industry-standard practices to protect your data in transit and at rest. No method of transmission or storage is perfectly secure, so we continuously improve our safeguards and ask you to keep your login credentials private.

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Retention

We keep account, nutrition, workout, GPS, Connect, message, gym membership, and scan history for as long as your account remains active so you can review progress and conversations. If you delete your account, we remove or anonymise personal data associated with it, except where we must retain limited records for legal, security, or accounting reasons. Recipients may still have copies of messages you already sent.

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Your choices

  • Update profile details, privacy flags, and blocked accounts in Settings
  • Deny or revoke location; use manual cardio instead of GPS
  • Disconnect Apple Health, Health Connect, or other synced providers
  • Stop using AI scan, coach, Connect, or gym features
  • Manage subscription settings via your app store
  • Request access, correction, or deletion of your personal data

To exercise these rights, contact support@fortivapp.com. You can also use Delete your account.

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Children

Fortiva is not directed at children under 13 (or the minimum age required in your country). If you believe a child has created an account, please contact us so we can take appropriate action.

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Changes to this policy

We may update this Privacy Policy as Fortiva evolves. When we make material changes, we will update the “Last updated” date above and, where appropriate, notify you in the app or by email.

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Contact

Privacy questions or requests: support@fortivapp.com

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